School of Entrepreneurship And Management Studies
Marketing Management
Broad Area: Marketing Management
Areas of Interest: Sustainable Strategic management, Green/ Sustainable supply chain management, Sustainable marketing management, Sustainable economic development, Management of micro, small, and medium enterprises (MSMEs)
Broad Area: Marketing Management
Areas of Interest: Luxury Marketing and Counterfeiting, Fashion Marketing and Brand Management, New Technology Adoption and Consumer Behavior, Market Research and Analytics