Marketing for Entrepreneurs: Book publication from the Directorate of CR&CS

Marketing for EntrepreneursMarketing a product or service is a challenging task in an ever-evolving marketplace. The latest book publication from the Directorate of Corporate Relations and Career Services portrays how marketing and entrepreneurship are not only creative but also cohesive and interesting. Mr Sourav Biswas, Regional Placement Manager of the Directorate of Corporate Relations and Career Services, has co-authored the book Marketing for Entrepreneurs with Dr Punit Kumar Dwivedi, Dr Biswarup Neogi, and Mr Saurabh Bharti. It offers entrepreneurs and intrapreneurs a rich fare of stimulating ideas, a new vision of challenging insight, and the proper marketing and entrepreneurial solutions. It was published by Scientific International Publishing House and launched in August. The book targets an audience with a plan to start innovative ventures in the future.

A brief about the book

Entrepreneurs face most difficulties in two significant areas: selling their products/offerings and finance. Initial stage cash flow is required to develop the product and sustain it. If companies don’t achieve sales, their failure is impending. To bring products or services to the market, entrepreneurs must communicate their offerings to the external environment.

Entrepreneurship and Marketing have traditionally been viewed as two different subjects of study. Increasing awareness of the significance of innovations and entrepreneurship in marketing and the importance of marketing for fruitful entrepreneurial ventures has led to an effort to combine entrepreneurship and marketing as the discipline of entrepreneurial marketing. In the area of entrepreneurial marketing (EM), there seems to be an agreement among researchers and entrepreneurs to undertake marketing in different ways that seem different from the established model of the market.

Mr Sourav Biswas was a member of the IIPC (Industry Institute Partnership Cell) cell as well as a convener of the Innovation council while he started working on the book. He came across many cases where students had started their innovative ideas, which the college funded. But in 90 percent of cases, companies can’t make a profit, or it has been closed within 2-3 years due to a lack of Marketing mix (product, place, price, and promotion). Based on this observation, the authors tried to find a way to help young entrepreneurs to succeed. They envisioned a future where many more entrepreneurs come forward with innovation and proper marketing strategies.

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