SRM University-AP & Titan Company Ltd collaborate to engineer novel gold alloys for contemporary jewellery

SRM University-AP inked an MOU with Titan Company Ltd (TATA group,) Bangalore, for the project “Developing novel gold alloys for contemporary Jewellery application”. Titan has sanctioned Rs. 29.6 lakhs for the execution of the project to Dr G S Vinod Kumar, Associate Professor in the Department of Mechanical Engineering and Principal Investigator of the project. Dr Vinod is well known for his research in precious metals such as gold and silver for making lightweight and high strength alloys that can be used in jewellery making.

The jewellery division of Titan Company Ltd (TANISHQ) will jointly work on this project by supplying Gold for lab-scale experiments. The Industrial scaling up trials of the technology will be carried out at Titan’s jewellery manufacturing plant at Hosur, Tamil Nadu.

This is the fourth project sanctioned by Titan Company Ltd to Dr G S Vinod Kumar and the second project in Gold. The first project “Hardening of 22Karat and 24Karat gold for lightweight and high strength jewellery application” was successfully completed in 2018 by Dr Vinod and his team. A joint patent between SRM and Titan Company Ltd has been filed and the jewellery produced from hard 22Karat gold is currently available in Titan showrooms under the brand-TANISHQ.

Leave a Reply

Your email address will not be published. Required fields are marked *