Assistant Professor

Dr Mohan Venkatesh Palani

Paari School of Business

Interests

  1. Customer Experience in Rural Settings
  2. Design Thinking

Faculty Details

Education

2011

Andhra University

BSc Computer Sciences

2015

Pondicherry Central University

MBA Tourism

2023

University of Hyderabad
India
PhD

Experience

  • Feb - 2023 to May 2024 - Assistant Professor -  K L Hyderabad Global Business School, Hyderabad 
  • March 2024 to June 2024 - Visiting Professor - Mahindra University, Hyderabad 

Research Interest

  • Customer Experience in Rural Settings: Investigating consumer behaviors in rural markets to identify unique preferences, challenges, and opportunities for businesses.
  • Application of Design Thinking in Management: Exploring how Design Thinking tools and methodologies can enhance problem-solving, innovation, and decision-making in management.
  • AI in Marketing Strategies: Examining how artificial intelligence can transform marketing by enabling personalized customer interactions, optimizing digital campaigns, and improving data-driven decision-making.

Awards & Fellowships

  • 2015 - Junior Research Fellow - University Grants Commission

Memberships

  • Member in Hyderabad Management Association

Publications

  • Signals Speak Louder than Words: Navigating Information Asymmetry through Information - International Journal of Internet Marketing and Advertising - Inder Science -(Listed - Web of Sciences, Scopus , ABDC-C, Q3 ) (Accepted-16 April 2024).DOI: 10.1504/IJIMA.2024.10067110.
  • Agritourist-a case study of supplementary income for farmers in india. Journal of the International Academy for Case Studies, 28(5), 1-15. (2022) -Peer reviewed.
  • Determinants of Agri-Hotel Customer’s Experience from the perspective of User generated context : Text mining Analysis - Academy of Marketing Studies Journal 2020 (Listed -ABDC -B)
  • Indian Tourism : Perspectives and Prospects Book Chapter (2018) ISBN 978-93-85101-83-0

Contact Details

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