Department of Economics, B.N. College, Patna University, Patna India B.A. (Economics) Honours
Department of Management Studies, Guru Ghasidas Vishwavidyalaya (Central University, Bilaspur India MBA
Department of Management Studies, Indian Institute of Technology (Indian School of Mines), Dhanbad India Ph.D.
09/05/2019 to 30/11/2020 | Assistant Professor | Christ (Deemed to be University), NCR, Ghaziabad, Uttar Pradesh
Consumer Behaviour towards Private Label Brands of online retailers
Consumer decision making towards Brands
Awards & Fellowships
2012 | UGC NET | UGC
2014 | IIT (ISM), JRF | IIT (ISM)
Managing employees’ turnover: Findings from AHP Model – Priyanaka, Kumar, S., Tiwari, A. International Journal of Economics and Business Research. Accepted/Forthcoming (2020).
(PLBV): Evidence from a Developing Nation - Kumar, S., Chandra, B. International Journal of Electronic Marketing and Retailing, 11(2), 26-183 (2020).
Values and Ascribed Responsibility to Predict Consumers’ Attitude and Concern Towards Green Hotel Visit Intention - Verma, V.K., Chandra, B., Kumar, S.Journal of Business Research, 96 (March), 206-216 (2019).
Profiling Consumers of Private Label Brands in Virtual Retail Environment- A Cluster Analytic Approach - Kumar, S., Chandra, B. International Journal of Electronic Marketing and Retailing, 10(1), 26-44 (2019).
Big Five Personality Traits and Tourist's Intention to Visit Green Hotels - Verma, V.K., Kumar S., Chandra, B., Indian Journal of Scientific Research, 15(2), 79-87 (2017).