Assistant Professor

Dr Sumit Kumar

Department of Management

Interests

  1. Consumer Behaviour
  2. Online Retail
  3. Private Label Brands

Faculty Details

Education

2009

Department of Economics, B.N. College, Patna University, Patna
India
B.A. (Economics) Honours

2012

Department of Management Studies, Guru Ghasidas Vishwavidyalaya (Central University, Bilaspur
India
MBA

2019

Department of Management Studies, Indian Institute of Technology (Indian School of Mines), Dhanbad
India
Ph.D.

Experience

  • 09/05/2019 to 30/11/2020 | Assistant Professor | Christ (Deemed to be University), NCR, Ghaziabad, Uttar Pradesh

Research Interest

  • Consumer Behaviour towards Private Label Brands of online retailers
  • Consumer decision making towards Brands

Awards & Fellowships

  • 2012 | UGC NET | UGC
  • 2014 | IIT (ISM), JRF | IIT (ISM)

Publications

  • Managing employees’ turnover: Findings from AHP Model – Priyanaka, Kumar, S., Tiwari, A. International Journal of Economics and Business Research. Accepted/Forthcoming (2020).
  • (PLBV): Evidence from a Developing Nation - Kumar, S., Chandra, B. International Journal of Electronic Marketing and Retailing, 11(2), 26-183 (2020).
  • Values and Ascribed Responsibility to Predict Consumers’ Attitude and Concern Towards Green Hotel Visit Intention - Verma, V.K., Chandra, B., Kumar, S. Journal of Business Research, 96 (March), 206-216 (2019).
  • Profiling Consumers of Private Label Brands in Virtual Retail Environment- A Cluster Analytic Approach - Kumar, S., Chandra, B. International Journal of Electronic Marketing and Retailing, 10(1), 26-44 (2019).
  • Big Five Personality Traits and Tourist's Intention to Visit Green Hotels - Verma, V.K., Kumar S., Chandra, B., Indian Journal of Scientific Research, 15(2), 79-87 (2017).

Contact Details

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