- Consumer Behaviour
- Services Marketing
- Marketing Analytics
Experience top of the world living and learning at SRM University-AP
+91-863-2343000
080-6988-6999
Email: admissions@srmap.edu.in
SRM University-AP, Neerukonda,
Mangalagiri Mandal, Guntur District, Andhra Pradesh - 522240
- July 2023 to July 2024 – Assistant Professor – Siva Sivani Institute of Management, Kompally
- 2020 – Junior Research Fellow – University Grants Commission
Journals Paper
- Titled “Corona Virus and Service Industries - A Critical Perspective” Test Engineering and Management. Vol.83, Issue-May - June 2020, pp. 8664 – 8670, ISSN: 0193-4120 (Scopus). http://testmagzine.biz/index.php/testmagzine/article/view/8845
- Titled “Food Tourists’ Local Food Consumption Value and Its Effect on Their Behavioural
Intentions towardsthe Destination”. Academy of Marketing Studies Journal (AMSJ) Volume 27 Special Issue 5 2023. (ABDC-B). - Titled “Review and Synthesis of a Decade of Research on Transformational Teaching and Student Engagement”. MIER Journal of Educational Studies Trends and Practices, 13(2), 442–459. (Web of Science)
Conference Proceedings
- Titled “Perceiving the potential of VR based service innovations and marketing practices through netnography”. “IMS UNISON UNIVERSITY, Dehradun - NASMEI, International Conference- The age of digital transformation Impact of Emerging Technologies in Marketing”. Page-16 to28.
- Titled “Luxury hotels’ Customer complaints: A comparative study of review attributes using text mining”, “4th International Scientific Conference Tourman 2021, Greece- Restarting Tourism, Travel and Hospitality: The Day After”, Page- 1361.
- Titled “Understanding the Determinants of Customer Satisfaction and Revisit Intentions in Theme Restaurants- Case of Steam.” 20th International Conference on Business Management (ICBM 2024), Sri Lanka. Page- 576 to 603
EMAIL: sourya.r@srmap.edu.in