Assistant Professor

Dr Pavithra M R

Department of Management

Interests

  1. Statistical Modelling
  2. Data Analytics
  3. Marketing Research and Analytics

Faculty Details

Education

2002

Presidency College
Chennai
B.Sc. Statistics

2004

Presidency College
Chennai
M.Sc. Statistics

2015

SSN School of Advanced Career Education,
Chennai
PGCBA (Business Analytics)

2022

Periyar University
Salem
PhD

Experience

  • November 2023 - October 2024 – Assistant Professor – Rajalakshmi School of Business, Chennai
  • December 2015 - November 2023 – Senior Lecturer – Great Lakes Institute of Management, Chennai
  • January 2012 - May 2015 – Deputy Manager – SPi Global, Chennai
  • August 2007 - January 2012 – Management Representative – CECCPL, Chennai
  • November 2006 - August 2007 – Senior Analyst – Highpoints Learning, Hyderabad
  • June 2005 - September 2006 – Lecturer – Alpha Arts and Science College, Chennai

Research Interest

  • Statistical Modelling, Data Analytics, Marketing Research and Analytics

Awards & Fellowships

  • 2007 – Best Employer of the year – Highpoints Learning, Hyderabad

Publications

  • Mukherjee, S., Nagariya, R., Mathiyazhagan, K., Baral, M. M., Pavithra, M. R., & Appolloni, A. (2024). "Artificial intelligence-based reverse logistics for improving circular economy performance: a developing country perspective". The International Journal of Logistics Management. (ABDC – “A” category journal and Scopus indexed 92%)
  • M. R. Pavithra, S. Priyadarshini, K. Sangeethalakshmi, M. Maria Sampoornam, S. Senthil and C. Srinivasan, "Optimizing Combustion Efficiency in Cloud-Connected Smart Gasoline Engines using Gradient Boosting Machines," 2024 6th International Conference on Energy, Power and Environment (ICEPE), Shillong, India, 2024, pp.1-6, doi: 10.1109/ICEPE63236.2024.10668951. (Scopus indexed)
  • Arunachalam Komathi, Somala Rama Kishore, Athiyoor Kannan Velmurugan, Maddipetlolu Rajendran Pavithra, Yoganand Selvaraj, Akbar Sumaiya Begum and Dhakshnamoorthy Muthukumaran, “Network load balancing and data categorization in cloud computing” Indonesian Journal of Electrical Engineering and Computer Science; Vol. 35, No. 3, September 2024, pp. 1942~1951; ISSN: 2502-4752, DOI:10.11591/ijeecs.v35.i3.pp1942-1951(Scopus indexed)
  • C. S. Ranganathan, A. A. M. Abuthahir Riazulhameed, G. Swathi, P. M.R, S. Senthil and C. Srinivasan, "Optimal Dietary Management via Data Analytics, ANN Based Health Insights, and Ecosystem for Continuous Nutrient Analysis," 2024 6th International Conference on Energy, Power and Environment (ICEPE), Shillong, India, 2024, pp. 1-6, doi: 10.1109/ICEPE63236.2024.10668893. (Scopus indexed)
  • G. Arunachalam, P. M. R, M. N. Varadarajan, V. L. Vinya, T. Geetha and S. Murugan, "Human-Robot Interaction in Geriatric Care: RNN Model for Intelligent Companionship and Adaptive Assistance", 2024 2nd International Conference on Sustainable Computing and Smart Systems (ICSCSS), Coimbatore, India, 2024, pp.1067-1073, doi: 10.1109/ICSCSS60660.2024.10624951. (Scopus indexed)
  • Anjali Shishodia, Rohit Sharma, Pavithra M. R. and K. Mathiyazhagan, “Analyzing drivers of sustainable project driven supply chains: A Fuzzy Delphi Methodology - Grey Relational Analysis approach”, Business Strategy and the Environment, 2023 (ABDC – “A” category journal and Scopus indexed 99%)
  • Vernika Agarwal, Snigdha Malhotra, Vishal Dagar and Pavithra M. R, “Coping with Public-Private Partnership Issues: A Path Forward to Sustainable Agriculture”, Socio-Economic Planning Sciences, 2023 (ABDC – “C” category journal and Scopus indexed 94%)
  • Kandaswamy Paramasivan, Ashwin Prakash, Sarthak Gupta, Bhairav Phukan, Pavithra M. R and Balaji Venugopal “Resilience of hospital and allied infrastructure during pandemic and post pandemic periods for maternal health care of pregnant women and infants in Tamil Nadu, India - A counterfactual analysis”, PLoS ONE, 2023 | SCOPUS (87%) | Impact Factor – 3.75
  • Rajeshwari Krishnamurthy, Rammyaa Muralidharan and Pavithra Maddipetlolu Rajendran, “Sustainability as a Business Purpose: A Case of Electric Vehicles”, Corporate Governance and Sustainability Review, 2022 (ABDC – “C” category journal)
  • C. R. Rajan, T. N. Swaminathan, M. R. Pavithra, “Key Drivers of Purchase Intent by Indian Consumers in Omni-Channel Shopping”, Indian Journal of Marketing, 2017 (ABDC – “C” category journal and Scopus indexed)

Contact Details

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