Understanding digital nudges can help you become a better decision-maker!
The Department of Psychology, SRM University – AP, organizes a Psychology for All: Lecture Series to introduce us to the nuances of human psychology. The first of this online lecture series will be hosted on the theme Digital Nudges, on June 18, 2021, at 4.00 pm. Cognitive Scientist and Decision Researcher, Dr Sumitava Mukherjee, from the Department of Humanities and Social Sciences, IIT Delhi, will be the guest speaker of the lecture.
Digital technologies are being largely used in our private and professional lives and we are forced to make decisions based on the choices available on our screens. Digital nudging is defined as the use of user-interface design elements to guide people’s behaviour in digital choice environments. Dr Mukherjee studies cognition with a major focus on human judgment and decision making. His current work focuses on how humans perceive, judge, and decide within the realms of interactions with digital technology and algorithms. He also attends to consulting and collaborative queries related to consumer research on (digital) technology interactions, usage and adoption.
All are invited to this awareness-building lecture that would help in making informed and rational decisions in digital choice environments.