Marketing a product or service is a challenging task in an ever-evolving marketplace. The latest book publication from the Directorate of Corporate Relations and Career Services portrays how marketing and entrepreneurship are not only creative but also cohesive and interesting. Mr Sourav Biswas, Regional Placement Manager of the Directorate of Corporate Relations and Career Services, has co-authored the book Marketing for Entrepreneurs with Dr Punit Kumar Dwivedi, Dr Biswarup Neogi, and Mr Saurabh Bharti. It offers entrepreneurs and intrapreneurs a rich fare of stimulating ideas, a new vision of challenging insight, and the proper marketing and entrepreneurial solutions. It was published by Scientific International Publishing House and launched in August. The book targets an audience with a plan to start innovative ventures in the future.

A brief about the book

Entrepreneurs face most difficulties in two significant areas: selling their products/offerings and finance. Initial stage cash flow is required to develop the product and sustain it. If companies don’t achieve sales, their failure is impending. To bring products or services to the market, entrepreneurs must communicate their offerings to the external environment.

Entrepreneurship and Marketing have traditionally been viewed as two different subjects of study. Increasing awareness of the significance of innovations and entrepreneurship in marketing and the importance of marketing for fruitful entrepreneurial ventures has led to an effort to combine entrepreneurship and marketing as the discipline of entrepreneurial marketing. In the area of entrepreneurial marketing (EM), there seems to be an agreement among researchers and entrepreneurs to undertake marketing in different ways that seem different from the established model of the market.

Mr Sourav Biswas was a member of the IIPC (Industry Institute Partnership Cell) cell as well as a convener of the Innovation council while he started working on the book. He came across many cases where students had started their innovative ideas, which the college funded. But in 90 percent of cases, companies can’t make a profit, or it has been closed within 2-3 years due to a lack of Marketing mix (product, place, price, and promotion). Based on this observation, the authors tried to find a way to help young entrepreneurs to succeed. They envisioned a future where many more entrepreneurs come forward with innovation and proper marketing strategies.

The Engineering students of SRM University-AP never failed to excel in the competitive placement drives with their unrivalled fervour. The Department of Computer Science and Engineering students are beyond thrilled about their placement with Marquee offers up to ₹26.50 LPA. G Lakshmi Sai Bhargavi, Sneha Teja Sree Reddy Thondapu, Addepalli Srilekha, Jaya Ganesh Kumar Gudipati, V S S Mani Saketh CH, Sashank Venkata Challapalli, Nallanukala Tejaswini, and Satti Venkata Rama grabbed marquee offers with incredible salary packages.

The placement team of the university considers and analyses major recruiting companies’ criteria to equip our students to meet the various levels of constantly transforming industry demands. Students are instructed and trained from the very beginning of their programmes to know the pulse and challenges of the tomorrow they are exposed to. “The Placement team helped me a lot by introducing many Marquee companies at the beginning of academic years, which made me work faster on my skills”, says Mani Saketh with gratitude. “The way they helped us by conducting constant training sessions and responding very quickly whenever we had a single doubt or concern is commendable”, he added.

Making students industry-ready has always been a significant concern of the university. The courses provided in the university are supported not only by soft skill training but also by professional training. “There is always the possibility of starting from scratch here. Daily technical assessments helped us understand the industrial standards and requirements”, said Srilekha as she recollected her training days.

The Directorate of Corporate Relations and Career Services firmly believes that the latest placement offers marks just the beginning of the 2023 placements. Year after year, there is a considerable increase in the number of students recruited from the university. The placement team expects much more quality offers in the new placement season.

SRM university-AP collaborates with Infosys Limited – Springboard to expand the digital re-skilling of engineering students. This collaboration will benefit the students who belong to BTech, MTech, and BSc programmes.

The holistic set of courses is also fully aligned with India’s National Education Policy 2020. The learning program is particularly well-suited for growing vocational skills in addition to soft skills. This will enable the students of SRM university-AP to meet the updating standards of the job market. Masterclasses, programming challenges, practice areas, and playgrounds for experimentation will make the training immersive for the students.

The university has been focusing on these core areas in order to expose the students to versatile and skill-demanding career opportunities. Since its establishment, SRM University-AP has been an innovator in higher education, reaching out to promising students, embracing the novelties in learning methods, and promoting a global vision. The institution leaves no stone unturned in accelerating the enthusiasm of students to approach learning from various vantage points beyond formal education. The collaboration fabricates a broader arena for the university to exert pathbreaking thoughts and actions.

The Department of Corporate Relations & Career Services at SRM University-AP collaborates with Miraist Pvt. Ltd. for the Academic Alliance Program. Under this academic alliance program, the students of SRM University-AP will be offered training in Japanese language and an enviable opportunity to work in Japan.

Miraist is a leading HR recruitment firm in India catering to Japanese industries with end-to-end professional service. This is an excellent opportunity for our students to demonstrate the cutting-edge training they received here in Japanese Industries. Miraist and the Japanese clients will interview the aspiring candidates. Upon receiving the offer, all the successful candidates will be given Japanese training sessions.

Representatives from Miraist Pvt. Ltd. expressed their gratitude to Dr R Premkumar-Registrar, Mr M S Vivekanandan, Associate Director- Corporate Relations & Career Services and Mr P. Venkateswara Rao-Senior Manager, Internship, Corporate Relations & Career Services for making this collaboration possible.

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