Paari School of Business

BBA (Hons) - 4 years /BBA - 3 years

Paari School of Business, SRM University-AP is proud to present to you the BBA programme. In line with the National Education Policy (NEP) 2020, it is a three year programme (BBA), with the fourth year being optional (BBA Hons).

Our programme is not just in line with NEP 2020, it also has several unique aspects; we have a different yet relevant programme. Our programme highlights are:

  • In line with NEP 2020; 4th year optional.
  • Unique courses e.g. Community Service, Mind and Soul Training.
  • The curriculum is immersive and experiential. Most courses are taught with a project component and many courses are entirely experiential e.g. Design Thinking, credited Co-Curricular Activities.
  • Wide range of specialisations to choose from: Marketing, Finance, Human Resource Management, Operations, Business Analytics, Entrepreneurship & Family Business and Agribusiness Management. *subject to quorum.
  • Excellent, dedicated and highly qualified faculty.
  • Experiential Learning & Opportunity for Paid Internship: Select Students will receive Rs. 15,000 – Rs. 25,000 per month.
  • Industry interaction: 20-30% courses taught by faculty from industry. Moreover, frequent guest lectures from senior people in industry. We also have an outstanding Advisory Board from industry to ensure that the curriculum stays relevant and changes with the times. We have the Centre for Consumer Research in India under whose aegis students can do live industry projects.
  • Use of Harvard case studies for enhanced learning outcomes.
  • A multi-disciplinary perspective: several courses are taught by faculty from other departments (e.g. Environmental Science, all courses on Communication). BBA students will also need to take three Open Electives from other Schools.
  • Opportunity for semester abroad programmes in leading Universities worldwide (e.g. University of California, Berkeley, USA).
  • Opportunity to spend final year at Rennes Business School, France and earn a degree from there.

In addition, we have state-of-the-art infrastructure and thriving out of class activity (e.g. clubs and committees, our B School Fest, sports facilities that are world-class, fun activities with classmates and counterparts from other schools on festival days/events). Our programme supports all three graduating outcomes:

  • Higher Studies: Through courses like Research Study, the optional 4th year and counselling from the Directorate of International Relations and Higher Studies, numerous opportunities for students’ CV building, well-respected faculty whose Letters of Recommendation would have an impact.
  • Entrepreneurship: Entrepreneurial Mindset is a core course. In addition, we offer a specialization in Entrepreneurship & Family Business. Finally, we have a Directorate of Innovation and Entrepreneurship that will help students realise their entrepreneurial dreams.
  • Placement: Our unique curriculum makes students placement ready; students’ skills are not just honed by our curriculum but also through placement training offered by specialised vendors.

A BBA student at SRM-AP can hope to gain

  • Functional Knowledge
  • Critical Thinking Skills
  • Abstract Problem Solving Skills
  • Communication Skills
  • Interpersonal Skills
  • A sound moral and ethical compass

Thus, we offer an amalgamation of a unique curriculum, world class faculty & infrastructure, holistic development with a multidisciplinary perspective, industry interaction, support for all three graduating outcomes and much more.

What are you waiting for?

What we offer


BBA (Hons)

Finance, Marketing, Human Resource Management, Business Analytics, Entrepreneurship & Family Business & Operations, Agribusiness Management

Job Opportunities
To be specific, BBA (Hons) graduates can look for jobs in sales and marketing department, finance and Human Resources Management of companies as management trainees. A BBA degree along-with some years of work experience will surely take you to a leadership position in any organisation.