The three keys to success in business are: to have a clear vision, to think differently and to add extra value to the product or service. Employers are now looking for young professionals who have not only mastered the essential technical skills and fundamental knowledge in the traditional business and management studies but also can convey more profound knowledge and familiarity in the more specialised fields of business administration and management.
SRM University-AP has designed a distinctive approach by initiating 'Action Learning Programmes (or ALPs)' for our BBA undergraduates that gives sustained opportunities for the practical application of business foundations. This kind of knowledge is acquired by working intensively and consistently in small teams on live business projects and producing "value-added results" for their customers.
Our unique curriculum trains students to appreciate the dynamic and complex working environment of business, develop critical thinking skills, demonstrate the ability to analyse complex qualitative and quantitative problems and exhibit organisational leadership. Students will also learn to apply technology such as machine learning and artificial intelligence (AI) to enhance organisational efficiency and create innovative business solutions. They will also acquire entrepreneurial traits to create a start-up and manage their own innovative business successfully.
BBA (Hons.) requires close of 140 credits for awarding the degree including certain credits for specializations. The curriculum is designed to expose students to a wide range of theoretical foundations and practical applications in the core disciplines of management. These include formal specializations in Finance, Marketing and HR Management.
B.B.A (Hons.) [3 years program]
Medium of Instruction: English
|BBA (Hons.)||Marketing||To be specific, BBA graduates can look for jobs in sales and marketing department, finance and Human Resources Management of companies as management trainees. A BBA degree along-with some years of work experience will surely take you to the leadership position in any organization.|
|Human Resources Management|
This is a comprehensive modernised course covering all contemporary subjects in Business and Management Studies. The programme enables students to have an insight into the true essence of the corporate world, preparing them to be job-ready. It equips students with sound knowledge in "business toolbag" of corporate finance, accounting, marketing, HR management, management information systems, business analytics, and statistics which empowers them to face the challenges and meet the demands of the real corporate world.
The other learning outcomes (ILOs) of the BBA programme are that the graduates will be able to:
i. Analyse the theoretical foundations with the practical aspects in various fields of Management.
ii. Appreciate the dynamic and complex working environment of business.
iii. Demonstrate critical thinking skills in understanding managerial issues and problems related to the global economy and international business.
iv. Students will have proficiency in financial accounting, cost and management accounting, financial management, and marketing concepts.
v. Demonstrate the ability to analyse complex, unstructured qualitative and quantitative problems by collecting and analysing data by using accounting, financial, mathematical, statistical tools, and information and communication technologies.
vi. Exhibit business-related behavioural and organizational leadership, interpersonal, communication (written and oral), teamwork, and lifelong learning skills.
vii. Familiarize themselves with social responsibility issues that managers must address, including business ethics, governance, cultural diversity, and environmental concerns (including waste & water management).
viii. Apply technology such as machine learning and artificial intelligence (AI) to enhance organizational efficiency and create innovative business solutions.
ix. Acquire entrepreneurial traits to start-up and manage their own innovative business successfully.
x. Acquire hands-on experience in administration and research."
This is a comprehensive two-year M.B.A degree programme that aims to create future leaders and managers in banking and financial services sector. The programme is meant for students who are passionate to pursue a career in the banking and inancial services sector.
This is one of the most advanced “earn while you learn” management programmes in the country. This fulltime professional management degree involves studying in the campus during the first year and undergoing a paid internship during the second year.
This programme has a rigorous coverage of industry relevant topics that enables its students to not just secure a job but assures that the students build a successful management career in banking and financial services industry. This programme is designed after understanding the best management practices, industry relevant professional skills and Indian banking regulatory standards. This intensive programme involves innovative learning techniques like case-based learning, social learning, active learning, peer learning, industry learning and mentorship-based learning. A blended learning experience involving campus-based classroom teaching, synchronous and asynchronous online teaching, and paid internship is orchestrated over the programme duration.
The programme content is created by experts from banking, financial institutions, global business schools and is in line with requirements from regulatory bodies, certification providers and banking technology partners. This advanced programme is delivered by best of industry practitioners and faculty across the globe with relevant background in the sector.
SRM University AP uses a rigorous set of admission criteria including a combination of academic scores, assessment of interpersonal skills and fitment to a career in business analytics, data science and machine learning sector.
The 3-year B. Com (H) programme consists of 140 credits. However, the students, who wish not to opt for the specializations/optional papers, have to secure a minimum of 124 credits to get a B. Com Degree. The course covers basic to in-depth knowledge on Accounting (Covering Financial, Corporate, Cost, and Management Accounting), Data Analytics, Auditing, and Taxation with the help of 12 credits of lab components.
The course is formulated with 6 semesters and with a breakup of 3 specializations as follows:
Each specialization consists of 5 courses along with one compulsory core course on Finance, Marketing, and Human Resource Management. The course also covers a value-added Tally Accounting Software.
Commerce as a field of study is available since 19th century. The course got its name and fame after virtual Governments throughout the world started developing their economies, through rapid industrialisation and advancement of trade and commerce. In India, after the 1991 Economic Reforms, many growth prospects emerged for students of Commerce. Now they have opportunities in many fields like accounting, finance, taxation, stock broking, banking, insurance, investment management, foreign trade, logistics, marketing, human resources, information technology, data analytics, tourism, sports, and many more.
Any student after +2 can think of Commerce as a good career choice. The course generally equips the students with command over certain core areas like Business Management, and Accounting and Finance. Further, the students can simultaneously pursue certain professional courses like Company Secretaryship, Chartered Accountancy, and Cost Accountancy. The knowledge they gain through these courses can be helpful in confronting professional challenges. These courses will give additional career prospects to the students of Commerce.
The curriculum of the B. Com (Honours) programme at SRM University-AP, Andhra Pradesh is designed to provide and facilitate the students either to acquire a 124 credit B.Com Degree with strong base on today’s requirements of providing knowledge on Business, Accounting, Finance, and Data Analytics with practical inputs, or by providing additional 16 credits with the following specializations:
These specializations are in addition to the 124-credit normal B. Com Graduation requirements. The students who are interested in getting a B. Com (H) can select any one of these specializations as per their interest, and can get a deployable and a practical oriented course of B. Com (Honours). The lab-oriented courses, case study-based methodology of teaching, and the regular industry related seminars organized at the University will provide additional insight to the industry requirements and enhance the students’ knowledge in a practical way.
The course provides basic to in depth knowledge suiting the requirements of Industry with a thrust on improving the entrepreneurial abilities of the students. Especially there are 6 compulsory courses with Data Analytics backdrop along with a skill-based Tally Accounting Software Course that will enrich the student’s research aptitude and employment potentiality.
Further, the students can pursue a minor degree offered by various Schools of the University to improve their frontiers of knowledge.